We know what your consumer will never tell you
Market research and public opinion across six Central American countries. Thirty-nine years of asking the right questions.
UNIMER by the numbers
- 39YearsSince June 1987, asking, listening and interpreting. Our own stable team: some colleagues have been here over fifteen years.
- 6CountriesCosta Rica, Guatemala, El Salvador, Honduras, Nicaragua and Panama, each with its own office and team. We have also run studies in the Dominican Republic, Belize and Colombia.
- 46Proprietary toolsMethodologies developed and registered by UNIMER, ordered by the moment in the process they serve: explore, create, evaluate, launch and accompany. See the catalogue
- 173Articles publishedOur own figures, consumer trends and readings of the region, published without interruption since 2015.
Our tools
Proprietary methodologies, developed and registered by UNIMER.
Explore
Understand the market and the people before deciding what to do.
- 01 AssociationMap®Which attributes are genuinely tied to my brand? Brand & Communication
- 02 Communication Iceberg®I have plenty of data and no answers Brand & Communication
- 03 Digital Iceberg®What are they saying about me online? Digital & Panel
- 04 Fan-Talker®What do connected people think, right now? Digital & Panel
- 05 Innovation Labs®Which need is still unmet? Product & Packaging
- 06 La AcademiaHow do I train my team in research? Digital & Panel
- 07 Market Satisfaction®Where is my room to grow? Brand & Communication
- 08 Online PanelHow do I ask quickly and cheaply? Digital & Panel
- 09 P-Online Bus®I need one answer, not a whole study Digital & Panel
- 10 Social Alignment StudiesHow do citizens value us? Brand & Communication
- 11 Spark Insights®My team does not know the consumer Brand & Communication
Create
Develop and sharpen the idea, the product or the campaign.
- 12 Brandchitecture®What should my brand become over the next few years? Brand & Communication
- 13 Bridge®How do I brief my agency properly? Brand & Communication
- 14 ConjointWhich combination of attributes wins? Product & Packaging
- 15 Ev&Go®Which of my concepts has a future? Product & Packaging
- 16 Innovation Mobile Clinic®How do they really use my app or site? Product & Packaging
- 17 S-Navigator®Which of my insights is worth pursuing? Shopper & Retail
- 18 Spark Clinic®How do I sharpen this concept today? Product & Packaging
- 19 VisualMap Predictor®What will be seen, before I go to production? Product & Packaging
Evaluate
Test before committing budget.
- 20 BrainMap®What do they feel without saying it? Neuromarketing
- 21 EEG SystemCan I measure emotion outside the lab? Neuromarketing
- 22 EyeMap®Where does the shopper actually look? Neuromarketing
- 23 Facemap-Optilab®What sits behind that reaction? Neuromarketing
- 24 Fix Tuner®Which shelf layout sells more? Product & Packaging
- 25 Focus Plus Online®What do they feel while they are saying it? Digital & Panel
- 26 ImpactMap®Does my creative stir emotion or go unnoticed? Shopper & Retail
- 27 Pack Tuner®Does my new pack win on shelf? Product & Packaging
- 28 POP Tuner®Which POP material moves the needle? Shopper & Retail
- 29 Product Facemap®Did they genuinely like it when they tried it? Neuromarketing
- 30 Product Iceberg®The test went well — now what? Product & Packaging
- 31 Product TestingDoes my product hold up on its own? Product & Packaging
- 32 Promo Tuner®Which promotion actually works? Product & Packaging
Launch
Go to market and find out how it went.
- 33 BPTOHow far can my price stretch against competitors? Product & Packaging
- 34 Brain Pulse®Where does my shopper drop off along the way? Neuromarketing
- 35 Family Shopping Day®How does the family buy, not the individual? Shopper & Retail
- 36 iTrackMap®What route do they take through the store? Neuromarketing
- 37 Predictor®How much will I sell if I launch this? Product & Packaging
- 38 PSMHow much can I charge? Product & Packaging
- 39 Pulse&Go®How is my launch doing? Brand & Communication
- 40 Reality Shopping Day®How is my category really bought? Shopper & Retail
- 41 Super Spy Shopping Day®Who is buying, and what are they thinking? Shopper & Retail
Sustain
Track the brand, the service and the relationship over time.
- 42 Brand VGOR®How strong is the bond with my brand? Brand & Communication
- 43 Dynamo®What actually moves my brand image? Shopper & Retail
- 44 Magneto®Why is my team not fully committed? Neuromarketing
- 45 Sky®Am I going to keep this customer? Neuromarketing
- 46 Smile®What should I fix first in my service? Neuromarketing
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46 tools