Over more than three decades we have built a particular relationship with people: listening to them, understanding them, asking their opinions, interpreting their needs, desires and emotions, and turning all of it into information and powerful ideas. Quality research and a scientific attitude are what set us apart, and what we are passionate about.
We believe every one of our clients is different, which is why we work hard to offer tailored solutions that give them a deep understanding of their consumer. We work to a strict code of ethics and to the highest ethical and quality standards. We bring different perspectives and a diverse, stable team of professionals with a regional outlook.
How we do it. Calls made in our call centre are validated by a supervisor listening in, which guarantees their accuracy and quality. We have specialised in-house staff and our own database, kept constantly up to date. Every project requires a prior filter to ensure participants meet the characteristics the client has set.
One hundred per cent of questionnaires are reviewed by a team of analysts, entirely independent of the supervisors and interviewers, who detect omissions, inconsistencies and response patterns. We have a large group of supervisors, each responsible for the fieldwork quality of four interviewers, ensuring quotas are met, information is collected correctly and reliably, and every methodological requirement of the project is honoured.
All of our fieldwork staff are trained in data collection methods. Each project has its own specific training, refresher sessions and follow-up. We have a permanent group of colleagues, some with more than fifteen years at the company, with extensive experience and training across every kind of project. They are the ones who wrote our history.