Predictor®

We study the dynamic each consumer currently has with the category, in order to understand the role your new product would play within that purchasing dynamic — based on how consumers respond to the product, the packaging and the brand, and to the synergy they perceive between the concept and its execution. All of this is combined with your launch plans, advertising and marketing support included, to give you three volume estimation scenarios: pessimistic, realistic and optimistic. A quantitative tool designed specifically to give you a refined estimate of the sales volumes a product launch will achieve.