We apply face reading in focus groups to determine how people feel while evaluating advertising campaigns, labels, web pages or packaging, or while running product tests, among many other uses. It gives you information and strategic insights that go beyond consumers' rational opinions, by going deeper into emotional impact.
Focus Plus Online®
Responde aWhat do they feel while they are saying it?
EtapaQualitative evaluation
MétodoFocus group with face reading
EntregaInsight beyond the rational