We explore the context in which the product under study is used, including family interactions, along with the impact of displays, promotions, POP materials and the other stimuli shoppers are exposed to at the point of sale. Qualitative methodology with an ethnographic approach.
Family Shopping Day®
Responde aHow does the family buy, not the individual?
EtapaPoint of sale
MétodoEthnographic
EntregaContext of use and purchase