Amid so much information, brands need to create an emotional connection. ImpactMap lets us measure the activation and the emotional impact a stimulus generates in people. It works for evaluating communication (billboards, commercials, radio spots, flyers), usability improvements on web pages, product tests and point-of-sale experiences.
ImpactMap®
Responde aDoes my creative stir emotion or go unnoticed?
EtapaCreative evaluation
MétodoEmotional measurement
EntregaActivation and impact level