GENTICOZOOM was a large-scale project with several methodological stages: a quantitative study, qualitative analysis, neuromarketing analysis and strategic planning. The quantitative study included interviews with 1,200 young people aged 12 to 35 from across the country, representing around half the national population. The sample carries a margin of error of 2.83% and was carried out between 17 and 29 August 2017.
